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Pendo - Product Analytics Certification Course

Contact: Kevin Hatchoua | Last edit: November 01, 2024 Learning type: Certification | Learning area: Product analytics

Product managers (PMs) have historically relied on gut feel to make decisions. They’d talk to a handful of customers, hear feedback and requests internally, and then decide what to prioritize. Although this operating model is still in practice, the best PMs are turning to quantitative data to bolster qualitative feedback, uncover insights about their users, and guide decision making. Product analytics data is essential to building great products—but just because you have access to this data doesn’t mean you’ll be successful. It takes strategy, practice, and buy-in across your organization. This course will dive deep into the foundations of product analytics methodology, use cases, and its place within a wider business strategy. View Resource